3D Animation for a CPQ software leader
encoway delivers software and consulting that help manufacturers digitize and simplify sales of complex, configurable products through CPQ and product configuration.
They wanted an eye-catching 3D-animated landing page to impress clients and attract new ones for their main SaaS product.
The Mission
Create a stunning, eye-catching 3D animation sequence of a fictional photorealistic product that will work with a scrolling/swiping interaction.
Hero Product Creation
The product needed to look like a typical device encoway's clients usually ship but without being too realistic or too technical.
Together with the art director and lead designer, Oliver Tschernick, we analyzed a few examples and brainstormed with the help of AI to come up with additional ideas that fit Oliver's brilliant visual direction.
The main features we wanted to convey was sturdiness (hard metal case), complexity (glass case that shows the inside components) and electronics (there's a PCB inside).
Using kitbash sets, I assembled a few products together.
Final Lighting & Rendering
We wanted a photorealistic lighting that will make the product shine.
Together with the client, we've decided to go for the blue varaint as the main product that will appear on the website.
