A Fresh Website for an Executive Consultant
Michal is a consultant working with professionals and leaders in tech, helping them navigate career growth, leadership, and personal development. As she launched her new business, she needed a website that felt modern, confident, and premium.
The Mission
I was asked by Michal, an executive coach, to create a brand identity and develop her website, social media templates and presentation deck
Figuring Out the Brand
Michal's business caters to executives and high end tech crowd, so her branding needed to align with a premium, technology oriented style. It also needed to reflect growth, optimism and her nature of work as a consultant, which is getting a deep understanding of her clients' needs, business goals and aspirations.
We chose to go with a deep blue, ocean waves inspired concept and combine it with a clean, professional, futuristic tone. A palette of dark blues was chosen.
Concept & Exploration
Once the overall voice and visual direction was established, it was time to get into exploring various assets and layouts for brand.
Quick drafts help establish concepts and put both myself and the client in the right direction.
Then, I move to draft some layouts and create some designs based on what works best for the client and the brand.
Visual Assets
We created icons and paired fonts
Quick drafts help establish concepts and put both myself and the client in the right direction.
Then, I move to draft some layouts and create some designs based on what works best for the client and the brand.
Key Message
We have decided to pay special attention to Michal's key message from branding point of view as well as web design.
Michal's clients are tech industry leaders, who have already achieved much in their career and wish to level themselves up and overcome greater challenges. To communicate this more precisely, we came up with the slogan "Achieve Greater Success" and dedicated it a large real-estate of the website.
Layout
Now that we had a strong brand and visual assets, we started developing wireframes and eventually the final layout.
We used Figma for the design and layout work. Once the design was approved, we moved to Webflow to implement and develop the website.
Webflow Development
Webflow is well suited for creating small landing pages, as it allows us to quickly implement our design from Figma.
Real-Time 3D Animation
To emphasize the brand's innovative, technological and creative voice, we opted to integrate 3D wave elements into our design. With this, we brought to life the "wave of change" motif.
Embedding 3D into websites can be tricky, as it usually drops performance down significantly, especially on lower end devices. To achieve this, we created everything using Spline and made sure all the geometry, materials and lights are optimized.
To ensure a smooth performance, we added a loading screen, so that the website runs only once everything has loaded successfully.
The Final Result
We've created an innovative brand and website that successfully represents an innovative consultant.
From branding to a website, we helped our client kick-start her career as an executive consultant and provide her with inspiring visuals and a platform for her voice, so that she could better reach and help her clients succeed, even better.
